Sun Life Insurance Canada

Sun Life Insurance Canada (SLF) believes that "life's brighter under the sun". The company is a leading international financial services provider and offers a diverse range of both wealth protection and wealth accumulation products and services to individuals and corporate clients alike. Sun Life Financial has a long history, having been chartered in 1865. Today the company, along with its partners, has significant global operations which are established in: Canada, the United States, the United Kingdom, Ireland, Bermuda, China, Hong Kong, Indonesia, the Philippines, and Japan. As of September 30th, 2008, the Sun Life Financial group was managing CDN$389 billion worth of assets for clients worldwide.

Sun Life Financial is still a Canadian company first and foremost, and they are ranked as a leading Canadian insurance company by all industry standards: revenue, earnings, assets under management, and life insurance in force. Sun Life Financial ranks in the top 3 in every one of these categories and has a business relationship with 20% of all Canadians, to whom they offer a wide array of financial products and services for individuals, businesses, and public and charitable firms which include: life and health insurance products, retirement savings products, trust services and investment funds, mortgages, and beyond.

Sun Life Financial is one of the most recognized financial brand names in Canada. The company's products and services are widely used for diverse needs including individual life and health insurance and wealth management, Group Retirement Services, and Group Benefits. Its affiliate McLean Budden is one of the leading institutional providers of investment management services to Canadians and Canadian businesses. Sun Life Financial also has a strong relationship with CI Financial, which is one of the top performing mutual fund companies and another one of the best known brands in the industry in Canada.

Part of SLF's success hinges on its business culture. This business culture is based on a philosophy which the company calls P4: "People, Partnership, and Passion drive Performance".

When it comes to the people aspect, Sun Life finds that it's all about attracting, developing, challenging, and retaining the best talent in the industry. For these are the people who love to serve other people, and know how to get it done right.

The partnership aspect has to do with everyone being on the same team and keeping their eyes on the prize.

As for the passion, the company makes its employees passionate about their customers and their business, and makes them believe that they can make a difference through their choice of actions.

And as far as the performance aspect, Sun Life very simply calls that living up to its promises to its clients, shareholders, and employees.

Even during troubled times economically, SLF can help people make the most out of their money. They do this through educating their clients about:

*Needing a holistic financial plan guided by a trained, knowledgeable professional*Needing to factor in health care costs when calculating retirement planning *The need to take advantage of "free money" at work (SLF finds this to be a particularly Canadian problem)*Using the Canadian provision of the Tax-Free Savings Account for help with retirement planning *Knowledge of the options available for retirement income strategies such as the guaranteed income for life choice*How to use segregated funds in a total (holistic) financial plan

Sun Life Financial has a reputation for its sales force being made up of down-to-earth people who do not try to cloud important technical matters or get around conflicts of interest with jargon. Their sales force is known for "telling it like it is" and making complex financial matters easy to understand for the average adult Canadian and international client.

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